Thursday, December 31, 2009

FAIL! Why losing big can be a winning strategy -Wired Jan. 2010


Accept Defeat: The Neuroscience of Screwing Up
By Jonah Lehrer December 21, 2009 | 10:00 am | Wired Jan 2010

HOW TO FAIL
SCREW UPS, DISASTERS, MISFIRES, FLOPS. WHY LOSING BIG CAN BE A WINNING STRATEGY.


"Bob Dylan ... was right: There’s no success quite like failure."





1Check Your Assumptions

Ask yourself why this result feels like a failure. What theory does it contradict? Maybe the hypothesis failed, not the experiment.

2Seek Out the Ignorant

Talk to people who are unfamiliar with your experiment. Explaining your work in simple terms may help you see it in a new light.

3Encourage Diversity

If everyone working on a problem speaks the same language, then everyone has the same set of assumptions.

4Beware of Failure-Blindness

It’s normal to filter out information that contradicts our preconceptions. The only way to avoid that bias is to be aware of it.




http://www.wired.com/magazine/2009/12/fail_accept_defeat/

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